Core Creative Copywriting Output: Based on data analysis and strategic direction, propose core ideas for integrated marketing campaigns, with over 60% of them making it into the final plan.
Social Media Strategy & Execution: Produced 15+ analytical reports covering high-engagement content, trending topics, and audience interests for both the brand and its competitors; leveraged these insights to plan KOL content themes and audience interactions, draft briefs and demos, and collaborate on multiple viral posts.
Data Analysis & Post-Campaign Review: Deconstructed project briefs and analyzed audience segments and touchpoint data using platforms like Yuntu to generate actionable insights. Conducted post-campaign reviews of KPIs, viral content, and user discussions; created data visualizations (such as word clouds) and project summaries to inform future strategic optimizations.
Aug 2026 — Present · Shanghai
Government Agencies
Participated in drafting official documents and preparing data reports, gaining in-depth insight into the organizational structure and operational workflows of government agencies.
Collected data on grassroots integrated media dissemination, interviewed staff members, and contributed to drafting policy recommendation papers; the resulting research project was recognized as an "Exemplary Project."
Demonstrated outstanding performance during the internship and was honored with the "Outstanding Intern" award.
