ECNU-double degree
Political Science and Public Administration
about
The way I fell for marketing
On campus I led a team through one Marketing Planning Competition and entered another alone. Since August I've been a copywriter intern at an integrated marketing agency, working on various campaigns. I like the second a new idea shows up.
All the projects have been one long stretch of learning in daily life — how to break a goal down into something workable, how to actually read a consumer, what makes copy catch fire.
I STILL DON'T HAVE ALL THE ANSWERS, BUT I'M ENJOYING THE SEARCH.